aoen ‘THE BLUE SUN’
Visual Directing, 2025

aoen is a Japan-based boy group under YX LABELS. As a visual creative director, I led the visual diretion for aoen 1st Debut Single ‘THE BLUE SUN’ ablum.

OEN HIGH ‘THE FINSH LINE’
Visual Directing, 2024-2025

OEN HIGH is an debut-audition program for Japan-based boy group, aoen. As a visual creative director, I led the visual diretion for OEN HIGH’s music video and concept photo.

R.Y.C ALBUM FOR MURA MASA
Graphic, 2025

R.Y.C (Raw Youth Collage) is the second studio album by Guernsey-born music producer Alex Crossan, under his alias Mura Masa. As a huge fan of Mura Masa and this album, here is a letterings and visual video for R.Y.C
Case Study

사랑, あい, LOVE, (LOVE, LOVE, LOVE,)
Art Directing, Book design, Filmmaking, 2023-2025

"Love is the most frequently used and most misunderstood word in the world." There are countless definitions and perspectives on love, which is why love is always fascinating. 사랑, あい, LOVE, discusses love as seen through the lenses of Korean, Japanese, and Western cultures. With countless definitions and perspectives, love remains an endlessly fascinating emotion — one that is universally experienced yet deeply shaped by cultural context.

You can read 《사랑, あい, LOVE,》 at AABB OS Library in Seoul.
Love Project Research

Case Study

THIS IS NOT A FORK
Images, Typefaces, 2025

THIS IS NOT A FORK is an project for proving our everyday utensil, fork, can function as a pen.
Case Study

WHERE IS MY CIRCLE?
Editorial, Photography, 2023-2025

WHERE IS MY CIRCLE? is an autobiographical essay and photography-based book that explores the definition of personal space in modern society. The number of spaces around us has multiplied— offices, cafes, and countless public places. Yet one question remains: how many of these truly allow us to pause, reflect, and be ourselves?

This book was featured in the Threading Texts Art Book Festival.
Case Study

LETTERS FOR DOECHII
Lettering, 2024

TABLESCAPE
Branding, 2023
Designer: Sanha Park, Minju Jang, Minsoo Ha

TABLESCAPE, make all the scenery surrounding the table aesthetic. TABLESCAPE is a brand that leads the diverse and sensuous dining culture, believing that "the table can be the smallest landscape I make."
Case Study

MUTT
Lettering, 2025

MUTT is the second studio album by Leon Thoams, released on September 27, 2024. I made a graphical system and letters for MUTT album.

NIKE SKATEBOARD
Lettering, 2024

GRIFF
Graphic, 2024

As a fan of British singer-songwriter GRIFF, I designed a logo inspired by the rounded, voluminous shape of her signature ball braid, translating its playful silhouette into a clean, modern mark.

BREAKING FREE
Visual Film, 2023

What is your Disney moment? Breaking Free is like a short music video that depicts the story of high school musical protagonists suddenly breaking free and expressing something from within, while going about their mundane lives.
Case Study